A further vision of the company is the upliftment of previously disadvantaged communities, to enable them to become important role players in tourism and environmental planning and integrated into the growth of the new South Africa. The components of land, people, wildlife and resources are vital issues in relation to the future development of southern Africa. In order to achieve stability and sustainable growth within these elements, it is fundamental that we recognise the inter-relationship and interdependence of all living things. Tourism into southern Africa is destined to become a dynamic growth industry, which is bound to have substantial impact on these components. However, the attainment of an economically viable and successful tourism operation is dependent on a holistic approach to the planning, marketing and operation of such ventures. It must also recognise the role of communities, the land and the value of the environment.