Operating in the food and beverages business sectors, Pioneer Foods’ core business is the production and distribution of a diverse range of food, beverages and related products. Focused on products for both human and animal consumption, Pioneer Foods is a significant player in these industries in southern Africa. Employing more than 11 000 permanent employees, the Group has a leadership position in the staple foods segment with value-added quality products, and a diversified and expanding portfolio of premium household brands, across all market segments of the LSM categories. The Group’s sophisticated research and development infrastructure and wide distribution network, enable it to pass cost benefits on to the consumer, achieved through efficiently managed economies of scale, and are comparable to the best in the southern African food industry. Underpinning the quest to produce affordable products of a consistently high quality, is a serious commitment to food safety and nutritional ethics.