Provides world class industry services, has sound ethics and is eager to learn and adapt. Furnishes timely, accurate and needs aligned information to all industry role players, effectively applies the industry’s origin systems and provides support services to the industry Core principles • Individual information is treated as confidential. • Neutrality and objectivity are always beyond reproach. • Focus is to cheaper, faster and better, add value for the industry. • Open and transparent communication. • Co-owners of SAWIS. • Embrace diversity. Importance of Origin Because the role of origin is so important, an origin control system has for many years been in place in the traditional winelands of Europe, to protect both the producer and consumer. The two factors which play the most important role in determining the character and quality of a wine, is nature (soil, climate and location) and the human hand (cultivar choice, viticultural practices and winemaking techniques). Of these two, nature is considered to be the more important factor with a greater influence. In certain areas the vine grows better and within the South African wine producing areas, there are differences in soil, climate and location which causes wines to differ from region to region.