We are the tea masters. Here at Joekels, we pack, blend and distribute some of South Africas most popular household tea brands. It all began in 1994, when Joe Swart and Jonathan Kelsey joined forces and names (Joe Swart + Jonathan Kelsey) to create Joekels Tea Packers. They left their jobs and pooled their resources, putting everything they had behind their dream of making tea their business. And so the Phendula Tips brand was born, in a small operation running from Joes garage.Joe and Jonathan initially blended tea from a cement mixer that they purchased from a friend, teaching themselves the basics of blending, packing, and sales. They say all good things are worth waiting for, and the Joekels story is no exception. Success did not come overnight. It took a lot of hard work and strain to build the business into the success story that it is today.