Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company. Printed marketing materials are a highly effective way to promote your business to customers, clients, business partners and potential investors. Like brochures, flyers, postcards, business cards, menus, sales sheets, t-shirts, mugs, calendars, pens, gift certificates, event tickets, keychains, etc.