Doves Group was established in 1883 as a funeral directing organisation in Durban initially named Doves Funeral Services Doves Group emerged in 1959 when Homes Trust Funeral Services, through a series of acquisitions, acquired industry respected funeral directing companies such as Goodall & Williams, Doves, Doves & Adlam Reid and Jones & Rice During the 70's, Saffas South African Federation of Funeral Assurance Societies also became part of Homes Trust Funeral Services.