E-MART Co., Ltd. is a Korea-based company engaged in the discount store business. Through its discount stores, the Company provides foods, household goods, apparels, cosmetics, consumer electronics, household appliances and others. As of December 31, 2011, the Company had 139 discount stores under brand name of E-Mart. The Company was established through the spin-off of discount store segment from Shinsegae Co., Ltd on May 1, 2011.