SAMLIP GENERAL FOODS CO., LTD is a Korea-based company mainly engaged in the bread making business. The Company operates in four segments: bread making, franchise, service station and others. The bread making segment produces snacks, bread, bread crumbs and batter mixes under the brand name Samlip and SHANY. The franchise segment sells rice cakes and bakeries. The service station segment operates convenience stores and Korean food restaurants under the brand name AUTO K. The other segment produces health food, noodles, dumplings, frozen food and others. On April 1, 2011, the Company took over the main operation department of SHANY, which is engaged in the bran bread business.