Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, setting the standard for affordable fashion and offering everyday essentials that are made to last.
Starting as one store under the Penneys brand in Dublin in 1969, we have since expanded overseas as Primark to become the international retailer we are today. Millions of shoppers trust Primark every week for everything from everyday essentials such as t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
We are built on a belief and passion for physical stores and shopping in person – helping bring high streets and shopping malls to life to create joyful, social experiences. With more than 450 stores across 17 countries in Europe and the US, we are proud of our growing store presence that will be coming to the Middle East later this year, starting in Kuwait.