Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business. Rice offers many automotive products and services to our Knoxville, Alcoa, Oak Ridge and Maryville area customers. From quality new Chrysler, Jeep, Ram and Dodge vehicles to used cars, we know anyone looking for a vehicle in Knoxville will likely find what they want at our dealership.