Better Business Bureau of Upstate New York operates a directory of business within Upstate NY. Specializing in monitoring ethical business behavior and compliance, BBB helps consumers identify trustworthy businesses. Our vision is an ethical marketplace where buyers and sellers trust one another and our mission is to be the leader in advancing that trust. BBB sets standards for and evaluates advertisements for customer protection and building business relationships. Business coaching is included in our expertise in addition to creating a community of trustworthy businesses and charities.