There are many variables that play into the success of your direct mail campaign. But the most effective and useful things to do in order to increase your response rate are:
- making sure your list is up to date
- have a compelling offer
- test your mailing variables on a regular basis
- attempt to optimize your results with any variation of the aforementioned ideas
Remember, to get the best results you must treat your direct mail as an experiment which means careful planning and analysis of all potential variables to maximize returns.
For More Info Visit: https://accurateaz.com/2018/10/direct-mail-campaigns-underperform/