At the core of PestOptix is an artificial intelligence (AI) enabled cloud-based software. Similar to popular AI systems like Apple Siri® or Amazon Alexa®, PestOptix AI is comprised of sophisticated algorithms that have been trained to react to inputs. The AI software monitors the image inputs taken from camera sensors in traps in real time. When a pest enters a trap, PestOptix AI uses facial recognition algorithms to identify the pest type and alerts pest management professionals.