By far, the most popular of spiritual waters in the various magickal traditions is Florida Water. Originally valued as a unisex cologne, it was used in copious amounts in barbershops as aftershave and cologne. Florida Water was introduced by the New York City perfumer (and founder of the original company) Robert Murray in 1808 and advertised as “The Richest of all Perfumes” and “The Most Popular Perfume in the World." Although now obscure to most of the general American population, Florida Water remained popular among South American and Caribbean cultures where it was incorporated into magical and ritual traditions, including Santeria and hoodoo.