Welcome Health grew out of the practice started by Dr. Rob Lamberts in the beginning 2013. Frustrated with how normal primary care gives little attention to the needs of the patient, he left his old practice and became one of the pioneers of Direct Primary Care. His patients were delighted with the change and his practice grew. This success caught the attention of Davis Mellick and Ed Boland who were also exhausted by the usual business of healthcare. They saw this as a chance to escape the hamster wheel of fee-for-service medicine and practice in a patient-centered world.