Zounds was founded by Sam Thomasson, an Engineer and entrepreneur who has spent his career developing new technologies in the medical device and consumer electronics industries. Sam is also the father of a hearing-impaired daughter and has witnessed the problems associated with today’s hearing aids. Sam promised his daughter that he would develop a hearing aid to address the key problems common with other high-end hearing aids. Zounds’ breakthrough technology is the fulfillment of a father’s promise to his daughter and the solution for dissatisfied hearing aid users around the world.Zounds utilizes a combination of internally developed and exclusively licensed technology from Acoustic Technologies, Inc., where Sam Thomasson is the founder and former CEO. At Acoustic Technologies, Sam created high-performance semiconductor chips and related software with low power usage algorithms that dramatically improved voice and sound quality in cell phones, video phones, desktop phones, conference call phones and automotive communication systems. For Sam, it was a logical extension to leverage this superior technology at Zounds. Zounds’ goal is to offer a portfolio of hearing aids and wireless devices that provide the world’s best performing technology at an affordable price to anyone with a mild, moderate, or moderate/severe hearing loss.