George M. Vodin is the president and founder of Fancy Art, NFP, an art gallery and custom framing enterprise. The business was established in 1995 and has just recently begun franchising.Framed art is in every home and office, it's a multi-billion-dollar/ year industry; yet, there are very few outlets and most people have never done custom framing. We see this as a great opportunity; after all, we live in an image conscious society and if a picture is worth a thousand words, then people would like to have artwork that reflects their values and lifestyle. So, why haven't more people done custom framing? You see, it's human nature that we enjoy doing things that are easy and fun and avoid doing things that are difficult and painful. Up until now, custom framing has been considered cumbersome and costly, but we are changing that mindset and in so doing, revolutionizing the industry.