Simms Jewelers is a family-owned, full-service, fine jewelry store in its 3RD GENERATION. Operating out of a 100 year old home, the shop provides central-Jerseyans with a distinct, lovely venue for enjoying and acquiring some of the jewelry & watch industries finest "baubles." And, when your needs don't include something new, but rather some TLC for one of your own beloved treasures, our expert staff is ready to attend to any of your jewelry/watch service needs.