Willoughby Insurance is your dedicated insurance agency, serving the community of Buffalo and all of Western New York for over 60 Years! As Certified Insurance Counselors, the Willoughbys have the knowledge and expertise to provide an insurance solution to each and every client that offers value, security, and peace of mind. At Willoughby Insurance, we build trusting partnerships with our customers because we understand that when the unexpected happens, this is the time that you need your insurance company the most.