Riddle's Jewelry, the local jewelry store at the Mall Of America in Bloomington, MN. Shop for Wedding and Engagement Rings, Necklaces, Earrings, Watches, and more. In 1959, Jesse Riddle founded Riddle’s Jewelry, 60 years later we are still family owned and operated by the second generation and introducing the third. With over 60 stores across eight Midwest states, we have an unwavering commitment to providing the very best in jewelry selection, prices and best-in-class customer service. At Riddle’s, we know we are selling more than just jewelry; we are helping you to celebrate life’s important relationships and events. As our founder Jesse Riddle said – “We are in the love business”Shop with us today! Shop with us today!