Pure Colors was established in 2008 by Mirela DoValle. After working a few years for one of the largest painting companies in Massachusetts as an Account Executive, Marketing Director, Office Manager, and eventually part owner, she developed a strong interest for the industry and how much room for improvement there was within it. Her many years of experience as a business manager, business owner, color expert, as well as having strong marketing skills and a vision to exceed every customers needs, she made the decision to shift gears a bit and start her own painting business.