While most major business expand through top down distribution of products and services, our company has a mission to build from within. By that we mean, we find local leaders in the industry and build relationships with them. We find a social, economic, and environmental need in the region and create a partnership that empowers them to succeed. In doing so we increase the profit from with the country or region for that representative. In doing so we become socially responsible and create sustainability in an emerging or dry market for years to come.