New Leaf Community Markets is a retail grocer operating a chain of stores throughout California. The company offers all natural, organic and grass-fed beef at its meat counters. It also provides catering services and online free recipes. On a monthly Community Day, the company donates 5 percent of a day s sales to a local nonprofit group. It also donates money to local schools and youth organizations, five cents to an organization working to protect the environment on behalf of a customer who brings their own or reuse their bags, and provides hands-on programs to all local schools that involve classroom and in-store experimental learning about nutrition, consumerism, local history and sustainable food systems. New Leaf s FishWise Program uses color-coded signs to help consumers make informed decisions about their seafood purchases, improving seafood sustainability. New Leaf Community Markets has stores in Capitola, Santa Cruz, Felton and Boulder Creek, Calif.