We are a creative business consultancy located in Charlotte, NC, that works with companies to accelerate growth by defining and engaging new market segments. We believe in creating captivating connections with consumers. We use data to develop insights that drive strategy as the basis for creating a mutually valuable connection between brands and consumers. We discover and activate what is relevant, interesting, and engaging about the brand to the new audience segment. This is CAPTIVATION -- the energy needed to attract and engage people. We develop a strategically sound creative playbook that captivates your audiences and provides the tools for a profitable long-term relationship. We build brands that matter.