Chicago-based marketing firm Plan B specializes in developing highly personalized, dynamically monitored, multi-channel marketing programs that deliver intimate brand experiences that promote engagement, generate trial and develop loyalty through true brand connection. All of our services are available, unbundled and on-demand. We offer a true balance of expertise in both traditional and technology-based marketing services. Plan B is a full-service, on-demand, next-generation brand marketing consultant and interactive marketing consultant.