After decades of experience, George Williams founded American River Plumbing in 1995. George started the company with the intention of providing a reliable and high-quality service at a level that is wholly uncommon in the home services industry. George sought to build his company on the foundational principles of fairness, honesty, and integrity.Having been established for over 20 years now, American River Plumbing is still a family-owned and operated business. Customers are viewed as an extension of this family and the level of service they receive reflects that sentiment. Unlike what is common in the industry, American River Plumbing does not pay commission bonuses to any employees and there is no sales staff.