SOCIAL MEDIA BEST PRACTICES FOR BUSINESSES IN UAE
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digital marketing agency in dubai
The UAE is a rather delicate market as is to be expected in the vast Muslim world. Business practices are, therefore, expected to be of utmost standards and ones that follow the rule of law and also observe the Islamic beliefs. The same is also to be observed in social media where certain practices might give your business a boost while others will automatically be lethal to the progress of your business. And it doesn’t matter whether you are an SME or an internationally recognized institution; failure to conform will be detrimental to your business health.
That’s why you’ve got us to guide you along the path of optimizing social media for your business. Having helped a number of leading companies in their digital marketing strategies with observable results, we will carefully tell you most of what you need to know in perfecting your social media use for business. Even if you are your own business and brand, we’ve got you covered. Sit tight as we take this ship to sail.
Getting Started: Creating Your Brand
A research done by Sprout Stance showed the different reasons that make people follow brands on social media. It further indicated that up to 75% of social media users have purchased something just because they saw it on social. A prudent business would take advantage of these numbers and start doing something towards that appeal. It all goes down to creating your own unique brand that puts the customer on the lead. A good number of brands are annoying on social media with too many promotional messages and they add insult to injury by not responding to follower’s messages.
The first thing you need to understand is that not everyone follows your site because they use your products. Some do so because they get quality information from your website especially on certain products or services. Others do so just because you entertain them and some because they want to commune with you. Failure to respond to customer’s messages shows how you ignore your customers, which is a major turn off for anyone. So, building your brand involves positioning yourself in the market as a business that gives top priority to customer needs, even the very annoying ones seeking to tarnish your brand name.
Consistency in Your Brand Voice
Building a brand might be the easier part for you, no matter the time it takes. Maintaining your brand voice through the ages in a way that has your impact felt even with your competitors is the trickiest part. Some brands kick off their social media marketing in a high pitch only to slacken their efforts half way and hence leave most customers dissatisfied. This is why a Contently research showed how 66% of internet users have at one time or another felt deceived by brands, even the most recognized ones.
But where exactly will you be needed to have your brand voice felt in your journey of social media for business? You need to remain consistent on social media while dealing with your replies and direct messages. A customer should feel like coming back to you even if only to seek information on a product because they felt welcomed and assisted the last time they did that. You also need to maintain consistency in your Call to Action phrases as well as how they strategically appear across the different platforms. Other than that, other areas where you need to harmonize your strategy over time include captions, visuals, hashtags, ads and promotions, and even your social media bios.
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