Eli Thomas – Creative Director
Eli Thomas – Creative Director
Happy Madison Productions
10202 W Washington Blvd
Judy Garland Bldg
Culver City, CA 90232
Creative director job description and expectations
The creative director guides all projects and is responsible for the overall quality of work produced by the creative department. Depending on industry focus and the company’s needs, the creative director’s role may shift. And while some creative directors take on a purely managerial role, others keep one foot in the trenches, helping to generate the big ideas. But in most cases, the creative director job description includes:
Manage the creative process from concept to completion
Translate marketing objectives into clear creative strategies
Work closely with multidisciplinary project teams, particularly IT
Lead and direct the creative team in the production of all marketing collateral
Ensure visual communication and brand standards are met
Oversee client pitches and proposals
Oversee profitability, deliverables, timelines and budgets
Meet with clients or upper management to explain campaign strategies and solutions
Review work, troubleshoot and provide feedback to creative teams
Remain actively involved in hiring and training creative staff
Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and web developers