About
The new Carhartt Store in Dawsonville, Georgia, is nestled in a region known for its rich history and rugged spirit. Located near the North Georgia Premium Outlets on Highway 400, this store reflects Carhartt’s commitment to serving hardworking people—a trait deeply ingrained in Dawsonville’s culture. Famously known as the birthplace of NASCAR and the home of racing legends like Bill and Chase Elliott, Dawsonville is the perfect landing spot for Carhartt’s ethos of high performance and durability. The area, steeped in moonshine lore and the legacy of the Gold Rush, embodies a community that has always valued hard work, much like the brand’s 135‑year history of crafting gear for those who don’t just work but outwork them all. Nearby landmarks like the start of the Appalachian Trail, Amicalola Falls, and historical sites such as the Georgia Racing Hall of Fame celebrate the same resilience and endurance that Carhartt apparel represents.