Ingrained in history dating back to the 17th century, Precious Vodka® blends both the finest ingredients and a meticulous crafting process, delivering a pure flavor that can only be described as ultra-premium. Precious Vodka® exemplifies the essence of humankind and partners perfectly with friendship and fun, transcending generations, creating precious moments that together, build an unbreakable bond. That's what is precious to us. #whatsprecioustoyou?