Upchurch Optical Center in Durham, North Carolina, is committed to excellence by providing the latest fashions in designer eyewear in a hometown way. We are famous for our funky styles and carry optical goods from all over the world. Our superior service gives you that familiar small-town feel while you choose from an array of top designer frames. Our licensed opticians are service oriented, because we are a small business and want you to feel comfortable. Our expertise of lenses and products allows us to customize you with the eyewear you need.