Because our mattresses are private label you get a superior quality mattress without paying for the multi-million dollar marketing campaign, salesperson's commissions, and other costs unrelated to the quality of the mattress. With all those savings we put in better foams, better coil systems, and other materials - so, we offer better quality at 50%-80% off the prices of those other guys (you know who they are). We work closely with all our manufacturers to ensure the products we offer are absolutely the best QUALITY we can produce, and most of our beds are made right here in Oklahoma City, all are made in the United States. Your satisfaction is paramount - every day, we strive to create a Customer Friendly culture that you will appreciate