We began our history of service right here in San Diego, California in 1992. The dream and creation of Tony Bagdy, the same Tony who still makes it a priority to be available for his customer. In fact our commitment to you as our customer is the foundation of our Mission Statement. Our Mission Statement To Serve the Interests of our Customers * By conducting business each day governed by an awareness that our company's most treasured asset is its customers. * By ensuring that every diamond ring in our store is a wonderful expression of love. * By establishing and maintaining our company's tradition of excellence, both in the quality of it's offerings, as well as in the integrity of its reputation. * By providing a level of service that consistently exceeds the expectations of our customers. We do our utmost to provide you with an exceptional selection of the best designs in the market, at the most premium of quality, the greatest service possible and maximum value for you as our customer.