napaa is a not-for-profit association whose purpose is to bring a greater focus on the billions of dollars that are spent annually on promotional allowances, so we can help manufacturers and their customers gain more effective use of these funds. our membership includes not only manufacturers, but also retailers, distributors, the service firms who support us, the media, and others with an interest in advertising and promotional allowance program design and implementation. the national association for promotional & advertising allowances, inc. (napaa) is the pre-eminent not-for-profit association providing leadership for the evolving promotional allowance profession through the development, dissemination, and advancement of promotional allowance knowledge, and for the formation of channel partnerships that maximize mutual long-term profitability.