The name behind the dental office which originated in doctor Raji Haddad's high belief in family. He wanted to establish a dental office that was not like the rest. He wanted it to be a comfortable place, not just for adults, but for children as well. He wanted a family to be able to come in and feel taken care of. Doctor's own family also comes in and helps around the office and patients have said that seeing doctor's family really gave a family style feel.