ABOUT NASM NASM'S Missions and Values At the National Academy of Sports Medicine (NASM), our mission is to provide world-class fitness professionals with the knowledge and tools to transform lives. We help personal trainers, coaches, their clients and anyone with a passion for fitness live healthier and happier lives. With over three decades of experience providing the best certifications in the fitness industry, we have earned an impeccable reputation for science-based strategies and learning innovations.