The last thing anyone wants to do is call a local San Gabriel plumber, and when they do they know it's probably going to be expensive. It doesn't have to cost an arm and a leg anymore!
"We used to work for the big guy but now we work for you" means something. Yes it will still cost you to fix your plumbing but we don't have to charge you an arm and a leg to take care of your plumbing problems whatever your need may be.