You wouldn’t go to court without a litigation strategy that lays out how you’re going to present and win your case. So... why would you try and tackle the complexities of legal marketing without a plan? A good strategy, using good tactics, will result in fast growth A good strategy using poor tactics will result in slow growth A bad strategy using poor tactics will result in slow failure and, A bad strategy using good tactics will result in fast failure Tactics merely decide the speed at which you obtain results, good or bad. Your marketing strategy defines whether your results will end in profit or loss. Most law firms, and the agencies they engage, focus on the tactics of marketing – SEO, SEM, PPC, social media, email marketing and so on. Before our clients risk one penny of their marketing budget, they have created a winning go-to market strategy unique to their firm, the metrics by which they define success or failure and the detailed tactics necessary to execute the strategy for fast growth.