The Charmant is a 67-room luxury boutique hotel in downtown La Crosse, Wisconsin. The building is a renovated candy factory, constructed in 1898 and in operation for 35 years. The hotel pays homage to this rich history by celebrating the golden era of candy manufacturing. This theme can be seen not only in The Charmant Hotel’s offerings and interior design but in its name—Charmant was a premium line of chocolates produced by the resident candy company. Charmant is also the French word for “charming,” reflecting the hotel’s friendliness, whimsy, and allure.