We are your premier family-owned jewelry store in La Mesa, California, proudly serving each of our customers like royalty for over 30 years. We have a large variety of diamonds, gold jewelry, gemstones, sterling silver, and other precious metals in stock at all times. Whether you are looking for an engagement ring, earrings, necklaces, rings, watches, or bracelets, we have something perfect for you! We also offer several other services including insurance appraisals, jewelry repair, watch repair, watch band replacement, and watch battery replacement. We boast some of the fastest repair and maintenance times you will find, call with any questions! If you're looking for a fair price to sell gold, we also buy gold and diamonds. Stop by today!