Many people believe a brand is merely an image a company uses to portray themselves to their customer. Innovative branding uses more than the typical media to reach your customer. Creating your brand is only half of innovative branding. The other half is customizing the most efficient and effective way to place your brand in the front of your customers mind. Sprite says image is "nothing". At Potenza, we disagree. Image is everything! The perception your customer has about your brand, is a major driving force for not only starting a relationship with your company, but maintaining a long lasting loyalty to your brand. Welcome to Potenza Creative. Welcome to Innovative Branding.