Many Small Business Owners do their business within a given radius of their establishment because that is where their customer base is.
As consumers we tend to stay in a given area where we live or work to do our shopping, dining, exercising and personal needs.
Small Businesses know the majority of their revenue comes from repeat business and a good portion of new business comes from word of mouth or referrals.
The question is how do you stay top of mind outside your store?
By hosting a screen and becoming a Network Host
By joining as a Network Advertiser and playing an ad at one or more locations
Or by becoming both!