Gifts Of Joy Parable Christian Store is an association of independent retailers. We are locally owned and operated by people who love the Lord and consider their business a ministry to their community. For nearly 30 years, we have helped independent stores buy, promote, and sell products using data, technology, and marketing expertise in the Christian market. Our mission is to resoundingly impact the kingdom of God by equipping Christian retail ministries to be successful. Come visit our store or visit us on-line.