Today's best personal publicity tool is social media--even the most successful/known business leaders and owners must now focus more attention on building a robust digital persona (we like to call it Personal PR) in order to drive in new and consistent business, maintain business, extend careers, find career opportunities and more. As Personal Publicists, we produce and manage personal digital persona programs and social media initiatives (along with all the traditional PR and promotion tactics in some instances) for our busy and very talented professional clients via the placement and expansion of their thought leadership and stories of success in the new media space.