Snapchat filter for 4th of July event for CIK ATM
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La Moda Barbershop Flyer
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Snapchat filter for La Moda Barbershop
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Photoshoot for La Moda Barbershop
Photoshoot for La Moda Barbershop
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Photoshoot for Toledo Family Pharmacy
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Logo Design - Fedco Floor Services
Photoshoot - MSTKN Society Clothing
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Commercial Photography
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Facebook Advertising and Blog Writeup
Facebook Advertising
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Facebook and Instagram Advertising
Facebook and Instagram Advertising Monthly Report
Facebook and Instagram Advertising
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Growing numbers of websites and #socialmedia platforms are embracing video compatibility. That’s only natural, since there’s clearly a lot of demand for short-form videos all around the internet.
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Video #content isn’t likely to become the main form of expression on platforms like #Facebook and #Twitter. But it’s very much possible for occasional videos to have an outsized impact on either platform.
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If your digital #marketing campaign doesn’t already make use of video, it may be worth remembering that you can easily fold this into your existing social media strategy.
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You can make it even easier for yourself by starting with a vlog-style video in order to test the waters. But if you find you get more engagement from video content than from most text, you digital marketing team can help you to scale up your production values and take advantage of still-growing demand.
Being present on #socialmedia is easy. It just means remaining active. And while this might seem like the easiest thing in the world at the start of your #campaign, it becomes more difficult as time wears on and you find yourself short on original ideas.
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The challenge becomes even greater when you try to add relevance and value to your simple online presence. To do this, you have to be active not only in posting new #content but also in analyzing that content for effectiveness, and keeping tabs on what’s happening in the surrounding social media landscape.
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Relevance comes from making your content connect to the right trending topics, memes, and hashtags. Value comes from an innate understanding of how those connections will work to draw positive attention to your #brand.
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For these reasons and more, a social
media marketing campaign often turns out to be too complex for site owners to handle on their own. Digital #marketing professionals bring an advanced understanding of relevance and added value to the project, and their presence tends to be appreciated by clients and consumers alike.
Speed and ease of access go hand-in-hand. This is true of every site, but especially of mobile sites.⠀
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When trying to capture the attention of mobile web users, it’s important to remember that they’re often limited to slower connection speeds and data limits. So you should make sure that on your end, both the site’s design and its hosting have the fewest possible number of barriers to fast loading.⠀
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It’s also important to remember that not all devices display sites in the same way. So to guarantee consistent ease of access, you should test it on as many devices as possible.⠀
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This may be difficult for the typical site owner, but it shouldn’t be much trouble for an established web services provider. That kind of professional assistance should result in a site that looks its best on any type of phone, tablet, or computer.
It’s no secret that #Facebook uses a wealth of data to connect advertisements with the users who are most likely to be interested in them.
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Some of that data comes from the types of news they consume on the site. And even if they are not among the 43 percent of adults in the US who get news through Facebook, that fact could teach the algorithm something important about their ad preferences.
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#Socialmedia #marketing companies may not have access to the same wealth of data, but they can use some basic facts about Facebook usage to fine-tune their advertising campaigns.
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If a company is targeting demographics that are most likely to get news from Facebook, then there’s an opportunity to make certain ads relevant to current events.
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Conversely, if the target audience comes from the 57 percent who either don’t read news or get it from other sites, then advertisers might benefit from experimenting with content that is noticeably apolitical, or that stays more focused on social relationships than social issues.
One thing that digital #marketing companies should be able to provide to their clients is a sense of narrative structure. If your #brand is a story, you need to hire a truly great story-teller to convey it to the audience.
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In practical terms, this means that a #digitalmarketing #campaign will tend to lead consumers through a process, from introduction to climax, denouement, and conclusion. The first point of contact tells consumers why they should be interested in your brand, and prompts them to seek more information.
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This might lead to them following you on #socialmedia, visiting your #website, or examining your product line. And as their brand awareness develops through recurring touch points, a well-told story will lead them to the only satisfying conclusion: a sale.
If your response to “post images that work” is “easier said than done,” we don’t blame you. But this just goes to show that successful Instagram #marketing is sometimes a long process of trial and error.
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It’s better to judge that kind of #campaign by its overall trend than its immediate impact. Some of your posts might be duds, but some might get a lot of attention. The trick is to figure out the differences between the two, and make sure that the ratio of good-to-bad keeps moving in your favor.
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Of course, the success of even your very best content depends on all the other elements of your #socialmedia campaign.
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Prior interactions with similar accounts, plus the use of relevant hashtags, will make your content more visible to users who are most likely to be interested in more of the same. And if those similar accounts have a wider reach, they could provide you with a significant boost.
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As your following grows, #Instagram stories will allow interested users to see more of your content at once, especially if you post at times when that following is most active and/or receptive.
Considering the #statistics, odds are good that you have personally scrolled past the advertisements at the top of a search results page, in order to reach the organic #content.
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Some people do this almost every single time they conduct a web search. It’s an interesting phenomenon because the first organic results are often from the very same websites as are paying for advertisements associated with the same keywords.
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This goes to show that many consumers are conscious of the potential for corporate manipulation, and prefer to feel as if they’ve made their own decisions about where to find information or make a purchase.
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Notably, though, it’s the feeling that is most important here. And it provides a lesson for how digital #marketing companies can make effective use of human psychology.
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There are frequent opportunities to guide consumers toward the decision that is best for a #business. But the best way to take advantage of these opportunities is by leaving subtle hints and cues in your digital content, so the user believes the decision was all their own.
Stopping the clock to save time would actually make more sense. You wouldn’t be aware of what you’re losing, but at least everything else would continue as normal.
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Halting advertising to save money is more foolish because there’s a good chance you’ll end up compounding your losses over time. Whatever you’d previously gained will steadily erode as competitors’ marketing efforts overtake yours.
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We understand it may be tempting to look back at successful advertising and decide that it’s already served its purpose. But digital marketing needs to be an ongoing process. If you don’t use it, you lose it.
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Of course, individual campaigns can be shut down in favor of others. You can even direct resources away from pay-per-click advertising and into organic forms of consumer outreach. But no amount of brand recognition should lead you to believe that people will keep paying attention once you’re silent.