Established Lubbock builder, Dan Wilson, is proud to introduce Southern Homes to Lubbock. This line of “soft custom” homes is unique, in that our clients are able to define their style and design preferences within boundaries that provide efficient build times and affordable price points. We specialize in soft custom homes. What is a soft custom home? Clients can select from a variety of floor plans and exterior elevations that have been crafted by our team for each neighborhood. We offer an assortment of finish selections that keep you in budget and on time. We will help to guide you, step by step, through the minimal and painless process of building with Southern Homes.