Welcome to Loving Nissan, your local source for new and used Nissan cars in the Rusk, Tyler, Livingston, Nacogdoches, and Woodville region. We built a reputation for treating all of our valued customers with integrity, honesty, and respect. Our commitment to exceptional customer service has helped us to build our Lufkin Nissan dealership while still maintaining a warm and welcomed shopping experience. We are delighted to stock our inventory with a variety of new Nissan cars, trucks, and SUVs and we encourage you to browse through our extensive online inventory or stop by Loving Nissan to browse in person. Our Nissan sales team will be here to assist you in any way possible!