The Ultimate Rubber Strap for Luxury Watches such as Rolex, Patek, Tudor, Panerai, omega, and IWC. Always made entirely in Switzerland, Rubber B straps are designed & calibrated for specific watch models to offer high-tech integrations, known for its range of alternative premium rubber straps for luxury watches. The company was founded in 2010 by a group of entrepreneurs who specialized in the manufacturing of high-end jewelry and watches. Rubber B was the world’s first brand to sell integrated rubber straps for leading watch brands like Rolex, Patek , Audemars Piguet, Tudor, Panerai, etc and maintains its reputation for producing the highest caliber luxury watch straps in the world.