Signal Digital Marketing Owner verified

About

Signal Digital Marketing provides a wide range of digital marketing services to help you succeed.

A Website, Search Engine Optimization (SEO) and Reputation Management are foundational services that all businesses need. With a decade and a half of experience in delivering excellent results to our clients, we’re ready to get your business on Page 1 of the search results and get you to show up on the Local Search Map.

But your online presence isn't complete without social media marketing. Our services are designed to help you inspire trust with your potential clients and build a strong brand.

If you're trying to reach your target market and close more sales, then online advertising services are a must! Allow our online ads team to create custom ad campaigns that will get your business noticed.

Marketing is all about sending the right signals to your target market. With Signal Digital Marketing, you'll be able to send a stronger signal.

Images

Social Media has changed how businesses communicate with their customers. It is an important way to build brand awareness and establish credibility. We offer social plans designed to give you a voice on the most popular channels. Visit our website to learn more about our social media services.

Here is a nice review we recently received: "Bob Turner is knowledgeable with a great common sense approach. Signal Digital Marketing will help elevate & grow your business through increased visibility and awareness.

More than 40% of Google shopping searches mention specific brands or retailers. This means differentiating your brand will become much more important. To help with this, Google is rolling out new "brand profiles"to highlight merchant information in one place. Search Engine Land explains.

Last week we shared that Google suffered a major document leak. The documents shed light on how Googles operates. Now, SearchEngineLand.com shares 5 local SEO insights they discovered from that breach.

Are you thinking about using AI to automate your tasks? You can use AI to set up workflows that repeat on a regular basis. SocialMediaExaminer.com explains how to do it.

At the beginning of May, closing arguments were presented in the Federal antitrust case against Google. In addition, we found out that the search giant suffered a massive document leak just a few weeks later. Read about Google's tough month at our blog.

Ditch the mass marketing mindset. Get hyper-focused on your ideal customer - their pain points, desires, and buying journey. Personalized, human-centric digital experiences are what truly connect and convert in today's crowded online space.

Through its Core update in March, Google moved to identify and penalize AI Generated content. Now the search giant is moving an initiative out of Beta to widely label AI-generated images. SearchEngineJournal.com explains.

For some time, SEO professionals believed that Google only indexed web pages that did not have JavaScript. But actually, the search giant now renders all HTML pages on a site, even those with JavaScript. SearchEngineJournal.com explains how.

The world of digital marketing is constantly changing, and the pace is only getting faster. GEO, or “generative engine optimization,” is growing in importance. It involves optimizing your website content so it will be visible in AI-driven search engines. SearchEngineLand.com explains more.

On Monday of this week, Google was found guilty of violating the Sherman Antitrust Act. What will this mean for businesses that depend on the search giant for advertising and organic traffic? SearchEngineLand.com explains.

Online content helps your business in a number of ways. It can boost you in the search rankings and it establishes your business as an industry leader. To help with your content creation efforts, DMNnews.com has 11 tools that every content marketer needs.

We've known for a long time that content is important to Google, but not any old content. Google has released its 3rd algorithm update in a year in an attempt to reward useful content written by people for people, not for search engines. We explain what Google is trying to do at our blog.

There's no denying it: We've slipped into a tough economy. Many business leaders choose to stop marketing during these periods to preserve funds. But in fact, you should continue to market during times of recession. We explain why at our blog.

With its ability to scan the internet and offer information, AI is disrupting the role of search engines and the importance of SEO. SearchEngineLand.com takes a look at what search and information retrieval might look like in the future.

To appear in the local search rankings, Google is looking for businesses to do certain behaviors online. When it sees that a business did one of those actions, it records it with a metaphoric “gold star.” We explain this process at our blog.

A new report from the Federal Trade Commission examines the data gathering processes by Facebook, YouTube, X, Snapchat, TikTok, Discord, Reddit and Twitch. The study showed that these companies carry out "vast surveillance of consumers in order to monetize their personal information." SocialMediaToday.com has the story.

Are you trying to attract local customers but you're not having much luck? You need to show up at the top of the Google Maps/Local Search section after a search. This is exactly what we do for our clients. Visit our website to learn more about us.

In July, OpenAI launched SearchGPT, an internet search tool powered by artificial intelligence. It was promoted as a temporary prototype. But now OpenAI plans to integrate it into ChaptGPT by the end of the year. Learn more about this new search tool at our blog.

Search engine optimization (SEO) involves an array of practices, some are done on the pages of your website. Others happen away from your site. To confuse things even more, the tasks involved with Local SEO have nothing to do with your website at all! We work with our clients to explain the differences and keep them in the loop as tasks are completed. Visit our website to learn how we work with our clients.

If you want your website to show on the 1st page, then you need search engine optimization (SEO). Our SEO service includes search optimizing each of your web pages so Google sees them, and understands what they are about. Visit our website to learn more about our SEO services.

93% of customers read reviews before buying! When do 93% of any group ever do the same thing? It's an amazing stat and speaks to the importance of having good reviews. But there's another reason to seek them: Positive reviews help you show up on the Local Search map. Unsure how to get good reviews? We have a process that can help.

Google likes fresh content to on websites. When you add content regularly in the form of a blog, it helps the site get better search rankings. But more importantly than that, blogging helps you explain your business, and can establish you as an industry expert. We write blogs for clients. Learn more about this service at our website.

Marketing works best when you target ONE market with messaging designed for that group. But if you have 2 audiences you want to reach, split the marketing. Act as if it is coming from two different entities and keep the messaging specific to the audience. We're here if you need help with your online marketing ideas.

SEO is more than just doing a single task. It actually involves a sweeping strategy that takes time and follow through to achieve. Search Engine Journal shares a methodology to help you find success.

When people search, they rarely do it with a single word. Instead, they use phrases or near-sentences. These are called long-tail keywords and they take a little more effort to show up for than a single keyword. We can help create content designed to attract those phrases. Visit our website to learn more about our services. Image: Storyset

We understand the unique challenges of small business - We're one too! That's why we believe in your success! We'll expand your online presence, position your business as an industry leader, and unlock exponential growth. Visit our website to learn more about Signal.

The New Year is right around the corner. It's a good time to make strategic plans for your business for the coming year, especially in the area of your online marketing. To help, Search Engine Journal offers 10 Strategic SEO Insights & Tactical Advice for 2025.

What the guilty verdict for Google means in its anti-trust case is still unclear. The possible break-up of the company leaves a lot of uncertainty for businesses. Search Engine Land takes a stab at predicting what might happen and how it will impact local businesses.

Using AI to create website content seems like a great idea. But a Google representative has let us know that using AI for this is "against Google's spam policies." Search Engine Roundtable explains.

The goal with SEO has always been to get traffic to your website. Then they would magically become customers. But that doesn't always work. What if we directed organic traffic to your social channels instead, where there is more content to sway prospects. Search Engine Land explains this idea.

For several months now, there has been a great deal of volatility on Google. Businesses that once ranked well no longer do, and vice versa. These changes are due to Google updating its search algorithm. Big changes seemed to spike last Friday and over the weekend as more up-and-down results hit the search engine results pages. Search Engine roundtable explains.

Getting your website to rank on the first page of Google is not easy. But understanding how SEO works can help you be in a better position to hire the right professional to handle that job. Here's a hint: It's a little like a car race.

Search engines have given us information the same way since the 1990s. But with AI now answering our questions, we are in a new era. Instead of searching with keywords and then sorting through websites, users ask real questions in conversational language and see answers generated from around the internet. It's an inflection point and MIT Technology Review tells us it could unlock the world's knowledge.

Just having a Google Business Profile is not enough. You need to be making posts to it, as well. Doing so correctly can improve your Local SEO rankings, improve traffic to your website and boost conversions. Read our blog to learn more about the advantages of optimizing your GBP posts.

A Santa Clara company is suing Google! Chegg claims that by adding the AI Overviews feature to the search results pages, and thus displaying content pulled from business websites, Google is forcing website owners to provide free content to those AI results without receiving the benefit of web traffic that would normally visit their websites. SFGate.com explains more.

Well, it's happening again. Search results on Google are very volatile in early March. SearechEngineRoundtable.com reports that businesses are seeing wild swings from good rankings to poor ones. Google remains quiet while those in the SEO industry can only watch in frustration. If your business is experiencing search ranking volatility, call Signal today for a free consultation.

Volatility in the search results over the last four months has frustrated businesses. Companies that were solid performers, always showing after searches, are now getting buried in the results. What's going on? We explain the situation in this blog article.

Some SEO practices work better than others. That might be because Google's algorithm has changed and it is no longer effective. Or maybe it never worked great. Search Engine Land takes a look at 4 SEO tactics that just aren't getting results anymore.

The volatility on Google continues. The Google March 2025 Core Update has been rolling out. It is designed to "surface relevant satisfying content for searchers." This will negatively impact some websites. In fact, some will never recover. Search Engine Land explains.

Blogging is a great way to get traffic to your website. But to get those blog clicks to your website, from the people you want, your blog topics need to be something your target market cares about. We explain the importance of making your blog content relevant in this blog article.

It's a popular misconception that Facebook is dead, or it's “for old people.” The truth is that the site remains relevant. Organic reach is experiencing a remarkable resurgence on the platform. Social Media Examiner explains what's happening and shares some engagement techniques that will drive your reach.

The Federal Trade Commission has brought an anti-trust lawsuit against Meta. The case started Monday 4/14. The FTC alleges Meta bought Instagram and WhatsApp in 2012 and 2014, respectively, to squash competition. Fortune.com reports that the FTC reviewed and cleared these acquisitions when they originally happened.

Many small businesses post content that does not always serve their marketing goals. When creating and posting digital content, you need to be intentional about the topics. By creating a plan and sticking to it, you can be purposeful and stay on track. We show you how in this blog.

Website Development

Search Engine Optimization (SEO)

Social Media

Paid Ads

Blogging

If you're a local business, you need to be one of the top 3 selections by the Local search map. We help you crack this code by sharing some Steps to Get Your Business Noticed on Google Maps.

Social media has become a powerful tool for small local businesses looking to boost their online presence and connect with their community. The ability to reach a wider audience, build brand awareness, and engage with customers on a personal level has made social media marketing a must for businesses of all sizes. Here are 6 tips for creating engaging social content.

According to Google, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours. 28% of those searches result in a purchase. Make sure your business is showing up in those local searches.

How to get your business noticed on Google Maps: ✅ Claim and optimize your Google Business Listing with up-to-date business information. Be sure to fill out all fields as comprehensively as possible. 🔗 Ensure your business information is consistent across all online platforms, and within online local directories. ⭐ Encourage customer reviews and respond often. 🔑 Optimize your use of localized keywords across your online content. 🔄 Share frequent updates directly to your Google Business Profile. Google loves to see consistent relevant content.

"Good marketing makes the company look smart. Great marketing makes the customer feel smart." How you can you structure your marketing strategy to make your customers feel smarter?

Millions of local businesses use digital marketing, never knowing for sure if their efforts are helping or not. Checking recent stats can help you determine which path to try. To help guide you through the confusion, we offer 10 digital marketing stats that local businesses should know.

Sick of aimless marketing hustle? It's a road to burnout. One free consultation = no more getting lost.

76% of consumers regularly read online reviews when searching for local businesses. Your online reputation can make or break that first impression with potential customers in your area. Don't underestimate the power of positive reviews! Prioritize local SEO and reputation management for a successful digital presence. After all, you're not just selling to an audience - you're selling to real people in your community.

A common misconception, but simply doing activities isn't strategic. Successful marketing requires a well-planned approach to achieve your goals. Having a defined strategy acts as a roadmap, increasing your probability of success. It's not about random actions, but purposeful steps tailored to your target audience. Don't simply hope for results. Develop a comprehensive strategy - identify your ideal customers, understand their needs, and create a strategic plan to reach and resonate with them effectively.

People are actively searching for what you do. Make sure your online presence is unmissable. Because if they can't find you and do miss you, they'll choose your competitors.

"Content is the atomic particle of all digital marketing." Are you crafting an effective content strategy for your business?

We often get asked what types of businesses perform best with Local SEO. This type of service can help a wide variety of business categories. But we came up with a list of those industries that benefit the most. See what they are at our blog.

Looking to establish your local business as a leader in its niche? Create content that resonates and enhances your SEO game. Blogging isn't just sharing ideas—it's about establishing authority in your industry.

We've been telling stories to each other for thousands of years. It's how we connect with information. Want to connect with your prospects? Tell a story and make your business the hero. Create a deeper connection with your local customers through stories.

Videos

What do terms like "digital marketing," really mean? We'll tell you all about it, in this video.

Frequently Asked Questions