HIGH QUALITY AND CUSTOMER CARE.
I started ACC Crappie Stix to solve a problem. The problem was not being able to find high quality, sensitive Crappie rods with enough backbone. Simply put, most rods on the market had the same flimsy, dull feel. I wanted hook setting power and the ability to feel ultra light bites. I have solved all of these problems by designing a Crappie rod that has an ultra light feel with the sensitivity and strength I needed to get fish out of thick cover.
My objective is to put more money in the rods and let the quality speak for itself. I put the customer experience ahead of all else and I have found that quality will do most of the marketing for me. When you buy one of the ACC Crappie Stix you are paying for high end Toray Carbon, stainless steel guides, AAA cork handles and Winn Grips.